Objective:
Create an engaging, 30-second ad that highlights our [unique selling point/benefit] and drives traffic to our website.
Script Requirements:
1. Intro (5 seconds): Company logo, tagline, and brief introduction.
2. Problem Statement (10 seconds): Showcase the problem our product/service solves.
3. Solution (10 seconds): Introduce our product/service as the solution.
4. Benefits (5 seconds): Highlight key benefits and features.
5. Call-to-Action (5 seconds): Encourage viewers to visit our website.
Visual
1. High-quality visuals, vibrant colors, and dynamic camera angles.
2. Incorporate motion graphics, animations, or CGI as needed.
3. Use diverse talent to reflect our target audience.
Style and Tone:
1. Modern, innovative, and attention-grabbing.
2. Friendly, approachable, and professional.
Deliverables:
1. 30-second HD video ad.
2. Separate audio file.
3. Video files in MP4, AVI, and MOV formats.
Timeline:
1. Pre-production: 3 days.
2. Shoot: 1 day.
3. Post-production: 5 day
Casting Requirements:
1. 2-3 talents (diverse ages, ethnicities).
2. Actors should be comfortable with [specific actions/props].
*Equipment Requirements:*
1. High-end camera (e.g., RED, Arri).
2. Professional lighting and sound equipment.
Submission Guidelines:
Please provide:
1. Portfolio showcasing relevant work.
2. Treatment or concept document.
3. Quote, including breakdown of costs.
This description provides a clear outline of the project's objectives, requirements, and expectations. Adjust according to your specific needs.